举办中国欧盟微电影展主要目的为中国欧盟国微电影提供对话平台， 让中国微电影制作者有机会向欧盟国驻华使节，欧盟国微电影制作者通过微电影的形式讲好中国故事， 同时为欧盟国微电影制片人创造展示本国微电影艺术，文化，风土人情，开辟微电影的中国市场创造机会。
The primary goal of the EU-China Short Film Festival is to provide a communication platform for the people working in the film industry of the two regions, to give Chinese filmmakers an opportunity to tell genuine Chinese stories to their European peers as well as the embassies of EU countries. As for European filmmakers, the festival is creating a great opportunity for showcasing their works to a Chinese audience introducing European art, culture, the people and the customs.
Another important purpose of the festival is to open a door for European filmmakers to the Chinese film market and likewise for Chinese producers to the European market.
Following the Award Ceremony of the First EU-China Short Film Festival in 2017, all participating films have been shown in 70 screenings in 9 university campuses located in Dalian, Changchun, Ningbo, Zhengzhou, Hangzhou and Haerbin city of China providing a special platform for students to understand European films, European customs and culture. Watching European films was a rare opportunity for the university students. The shorts received a warm welcome by the students.
LAUNCHING CEREMONY OF THE SECOND FESTIVAL
Following the success of the First EU-China Short Film Festival, the Second EU-China Short Film Festival was launched in the Great Hall of the People (the Chinese Parliament) in Beijing on 2 December, 2018.
VIP participants of the launch included:
- Secretary General of the Chinese People’s Association for Friendship with Foreign Countries, Mr. Li Xikui
- Ambassador of Hungary to China, Mr. Mate Pesti
- Ambassador of Latvia to China, Mr. Maris Selga
- Ambassador of Malta to China, Mr. John Aquilina
- Cultural Counsellor of the Delegation of the European Union to China, Mr. Marcin Grabiec
- President of “The World and China” Magazine, Ms. Lin Nagy
- Honorary President of China Film Association, Mr.Li Qiankuan
- Chairman of China New Brilliance Cinema Line, Mr. Sun Wei
The film festival is divided into EU and China units, Gold (2-2), Silver (4-4), and Bronze (6-6) prizes will be conferred, altogether 24 prizes will be announced in June. Similarly to the first festival, award certificates as well as China European New Star Cups will also be handed over.
The award ceremony will be held in the Film Museum of Changchun City of Jilin province in June.
All films will be shown following the award ceremony till December, 2019 in at least 10 cities in China.
The closing ceremony of the short film festival will be held in a southern city of China or in the Great Hall of the People where the launch took place in December 2018.